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Industry Trend: Digital Content Reuse

In digital rights circles, we hear a lot about “chunking,” the process of pulling content from a publisher’s catalog and repackaging it. These smaller chunks of content become part of a new book or other digital product. Think of it as a kind of content aggregation based on a publisher’s own backlist.

MetaComet’s David Marlin recently wrote about chunking and other creative content reuse strategies on the MetaComet blog and on the O’Reilly Publishing blog Tools of Change for Publishing.

Marlin offered strategies for publishers who are seeking ways to profit from existing content and build revenue through licensing and rights management. Check out the series to learn about three publishers who are profiting from creative content monetization strategies: Credo Reference, Thomas Nelson, and Harvard Common Press.

“Publishers need to see themselves as tastemakers and players in the new online world,” HCP associate publisher Adam Salomone told Publisher’s Weekly last year. “Not just as content producers but as curators, trend-setters, and brands in their own right. And we need to do it now.”

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